STRATEGIC MARKETING · DIGITAL · BRAND · COMMUNICATIONS · CONTENT
Hinda Smith
Freelance Marketing Strategist with over 20 years of digital marketing, communications strategy and brand experience — helping companies define their value, stand out from their competitors, and grow.
About Hinda
Hinda Smith has over 20 years of digital marketing, communications strategy and brand experience. She helps companies define their value, stand out from their competitors, and grow their businesses.
Her point of difference is her ability to stay curious — to deeply understand her customer’s customer — and to create the most effective strategy, brand and content to achieve the desired results. She is Dare to Lead and Dale Carnegie trained in leadership.
After years of working with global companies across the UK, Asia and Australia, Hinda is now based on the Gold Coast as a freelance Marketing Strategist.
What I do
Data-driven storytelling for business.
Marketing Communications Planning
End-to-end marketing and communications planning that defines your value and aligns every channel around growth.
Content Strategy
Content strategy built on data-driven storytelling — the right message, format and channel to move your audience to act.
Brand & Positioning
Brand strategy that makes you stand out from your competitors — clear positioning, sharp identity, consistent story.
Communication
Strategic communications for every audience — internal, external and everything in between.
Digital Marketing
Digital campaigns measured by commercial impact — built to turn attention into customers.
Email Marketing
Email programs that nurture, convert and retain — from strategy and segmentation through to send.
Recognition
- AWS Platinum Partner of the Year — helped Versent win in consecutive years
- Global award for best integrated marketing strategy — Amadeus
- Winner, Yellow Pages Business Ideas Competition (2003)
- Dare to Lead & Dale Carnegie trained in leadership
- 20+ years with global companies across the UK, Asia and Australia
Experience
- Freelance Marketing Strategist — Gold Coast, Australia (current)
- GTM Partner — GTM.io
- Head of Content — Titanium Ventures
- Head of Marketing — Versent
- Strategic Marketing & Communications — Amadeus (APAC)
- Account Director — Ogilvy, China
“Stay curious. Music is medicine. Find the funny.”
— Hinda’s rules for work, and for life.
LET’S TALK
Get in Touch
Have a project in mind, or just want to say hello? Send a message and Hinda will get back to you.